Play "This Or That" With These Super Posh Celebrity Lifestyle Choices
A BuzzFeed interactive titled "Play 'This Or That' With These Super Posh Celebrity Lifestyle Choices" has surfaced in the feed this week, and it is worth treating less as entertainment than as a…

A BuzzFeed interactive titled "Play 'This Or That' With These Super Posh Celebrity Lifestyle Choices" has surfaced in the feed this week, and it is worth treating less as entertainment than as a syllabus — a quick index of what "posh" currently signifies in the participatory internet.
The Format as Artifact
The "This Or That" template has long served as a reliable barometer of editorial priorities. Earlier iterations measured taste in fashion, music, fast food, and streaming queues. The latest, judging by its title, extends the lens to lifestyle architecture — the choices a celebrity makes off camera, arranged as a binary grid and scored toward a personality archetype.
Participation without purchase. The reader swipes toward a curated identity rather than the object itself. Where red carpet coverage once delivered a single, fixed silhouette to be admired or dissected, the "This Or That" grid delivers adjacency — a finger on the hem of someone else's life.
What the format reveals about "posh" is the more interesting read. Historically the term carried weight in serious style writing: tailored provenance, bias-cut construction, the registry of an established maison. As a quiz category, it loosens. It absorbs whatever registers as expensive, rare, or inherited — the luxury handbag and the sourdough starter, the country estate and the rescue dog — all flattened into the same grid of options. The pieces need not share a logic. They need only to read as posh.
This is not old-guard luxury advertising. The houses of the twentieth century sold continuity and inheritance. The quiz sells selection.
The Adjacent Terrain
A parallel piece on asatunews.co.id this week, "Hollywood Celebrities Document Lives and Lifestyles of Rescued Pets," sits on adjacent ground. Where the BuzzFeed quiz measures aspirational adult living, the rescue-pet coverage measures aspirational softness — the curated domestic register that now travels alongside couture on a celebrity feed.
Read together, the two pieces describe a quieter shift in the texture of celebrity coverage: less the frozen step-and-repeat, more a scrolling inventory of how a life is arranged when no camera is rolling.
What to Watch
The interactive quiz is unlikely to vanish. What bears watching is whether the format migrates upward — into the editorial architecture of publications that once considered it beneath the standard. When an actual couture archive arrives inside a "This Or That" frame, the format will have completed its journey from snack to syllabus. Until then, the BuzzFeed iteration is best read as a map of what audiences have been conditioned to call posh. Accurate, perhaps. Never quite complete.